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Consulting Design Projects

    Consulting - Design & Merchandising Details

    Traffic Flow 

    Sight Lines

    Fixture Design

    Customer Experience

     Space Planning

    Sales Evaluation

    Brand Sensitivity

    Market Analysis

    Program Presentation

    Catalog Layout

    Color Trends

    Stylistic Direction

    Finishes & Details

    Assortment Needs

    Coaching & Leadership

    About

    Susan Lynch Scranton

      

    With an unquenchable love of the home furnishings industry, Susan is uniquely experienced with all levels of design and supply chain. She is a creative and analytical thinker and has a gift for seeing beauty in what is and a vision for what could be.   

    Made Anew's mission is to provide consulting services for well designed, carefully thought out products and shopping experiences for both for-profit and non-profit partners. 

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    Our Partners

    Press

    Sleep Retailer - The Pillow Bar

     Scranton’s design captures the retail customer’s imagination unlike any other pillow/bedding company by using whimsy and optical illusions. She used furniture-shaped vinyl cutouts that adhere to the wall to trick the eye into thinking they are seeing a real furniture piece, though it is actually flat on the wall. Cost effective and space-saving, the design spotlights products while entertaining and intriguing the consumer and encouraging product engagement. 

      

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