Consulting - Design & Merchandising Details
Traffic Flow
Sight Lines
Fixture Design
Customer Experience
Space Planning
Sales Evaluation
Brand Sensitivity
Market Analysis
Program Presentation
Catalog Layout
Color Trends
Stylistic Direction
Finishes & Details
Assortment Needs
Coaching & Leadership
About
Susan Lynch Scranton
With an unquenchable love of the home furnishings industry, Susan is uniquely experienced with all levels of design and supply chain. She is a creative and analytical thinker and has a gift for seeing beauty in what is and a vision for what could be.
Made Anew's mission is to provide consulting services for well designed, carefully thought out products and shopping experiences for both for-profit and non-profit partners.
Our Partners
Press
Sleep Retailer - The Pillow Bar
Scranton’s design captures the retail customer’s imagination unlike any other pillow/bedding company by using whimsy and optical illusions. She used furniture-shaped vinyl cutouts that adhere to the wall to trick the eye into thinking they are seeing a real furniture piece, though it is actually flat on the wall. Cost effective and space-saving, the design spotlights products while entertaining and intriguing the consumer and encouraging product engagement.